When you compare digital standees, you will see three resolutions: HD (1366 × 768), Full HD (1920 × 1080) and 4K UHD (3840 × 2160). More pixels means a sharper picture, but whether you can see the difference depends on screen size and how close people stand.
What resolution means
Resolution is the number of dots (pixels) that make up the picture. A 4K screen has four times as many pixels as a Full HD screen of the same size, so each pixel is smaller and fine details such as small text, faces and product textures look crisper.
How it maps to our range
- 32″ screens: HD (1366 × 768). On a small screen viewed from a couple of metres, HD looks clean for bold images and headlines.
- 43″ and 50″ screens: Full HD (1920 × 1080). Sharp for menus, offers and video at typical viewing distances.
- 55″, 65″ and 75″ screens: 4K UHD (3840 × 2160). On big screens people often walk right up to, 4K keeps everything sharp, close up and far away.
When 4K is worth it
- Large screens (55″ and above) in lobbies, malls and showrooms.
- Detailed content: real estate renders, product close-ups, fashion and food photography.
- Premium spaces where image quality reflects on your brand.
Brightness matters too
Brightness is measured in nits. Our HD and Full HD standees have 320 nits and our 4K models have 400 nits, which suits indoor spaces with normal lighting. If the screen will face strong sunlight through a window or stand outdoors, tell us about the spot and we will recommend a suitable model.
Make the most of any resolution
- Create content at the screen’s resolution in portrait orientation (1080 × 1920 for Full HD, 2160 × 3840 for 4K).
- Use high-quality source photos and videos. A blurry image stays blurry on a 4K screen.
- Keep text large. Resolution makes text sharper, not bigger.
See the resolution, brightness and size of every model in our digital standee range.